Lolli Wines

Pop-Up Brand Experience

Brand Experience
Custom Fabrication
Event Furnishings

Challenge

The activation required custom fabricated elements, branded environments, and hospitality components that could be installed efficiently while maintaining a cohesive visual identity. Every detail needed to contribute to a seamless guest experience while remaining practical for production and installation.

Solution

The experience was planned around the complete guest journey rather than individual display pieces. Every branded moment was designed to encourage exploration, conversation, and organic photography while maintaining a clear visual hierarchy throughout the space. The creative direction combined illuminated signage, dimensional branding, custom fabrication, floral installations, and hospitality elements into a cohesive environment that felt vibrant, approachable, and unmistakably Lolli. The design balanced bold visual impact with premium finishes that reflected the personality of the brand. Posh & Luxe managed fabrication, branded graphics, production coordination, installation logistics, vendor management, and onsite execution. Every custom element was engineered for both visual impact and efficient installation while maintaining premium craftsmanship throughout the build. Our onsite team coordinated installation, styling, and final detailing to ensure every component aligned with the original creative vision. Careful sequencing and quality control allowed the environment to be delivered seamlessly while preserving the integrity of the design. The completed activation transformed the venue into an immersive branded destination that encouraged guest interaction, strengthened brand recognition, and generated highly shareable moments throughout the experience. By integrating experiential design, custom fabrication, and disciplined production management, the activation successfully translated the Lolli Wines brand into a memorable physical environment.

Scope

Lolli Wines, a premium wine brand from E. & J. Gallo, partnered with Posh & Luxe to create an immersive pop-up experience that celebrated the brand's playful personality while delivering a polished hospitality environment. The activation was designed to encourage guest interaction, strengthen brand visibility, and create memorable social moments throughout the event. Create an immersive branded environment that introduced guests to the Lolli Wines collection through storytelling, hospitality, and interactive design while reinforcing the brand's premium positioning.