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Posh & Luxe

Smirnoff

Brand Lounge Experience

  • Brand Experience
  • Event Furnishings
  • Creative Direction
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Smirnoff brand lounge with layered seating and branded bars
Guests

500+

Guests

Challenge

Smirnoff needed a large-format lounge for more than 500 guests that still felt social up close. Dense traffic, bar service, and a fast load-in could easily flatten the room into one loud open floor.

Solution

We broke the lounge into a sequence: arrival, social clusters, bar moments, and quieter conversation pockets. Turf, layered seating, branded bars, and lighting gave the brand bold thresholds and softer places to settle once guests were inside.

Scope

Brand lounge concept, scenic install, furnishings, lighting, graphics, vendor timing, and live onsite adjustments for Smirnoff.

Services

  • Brand Experience
  • Event Furnishings
  • Creative Direction

Gallery

Gallery

Project photography for Smirnoff.

Smirnoff lounge environment with branded seating
Guests gathered in the Smirnoff experiential lounge
Branded bar activation detail
Turf lounge seating vignette
Illuminated Smirnoff brand moment
Wide view of the multi-zone activation
Hospitality seating and floral styling
Custom lounge cluster detail
Brand graphics integrated into the lounge
Conversation seating within the activation
Finished event photography of the lounge
Guest experience moment at the bar
Layered lighting across the lounge floor
Branded hospitality vignette
Detail of furnishings and brand finishes
Full activation environment at night
Intimate gathering zone within the lounge
Installation and styling of lounge furnishings
Arrival view into the Smirnoff experience
Portrait view of the branded environment
Completed Smirnoff experiential destination

Related Services

Services connected to this project.

Related Industry

Industries this work supports.

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